Over 1/3 of all food produced in the world goes to waste. This is a shocking figure and we at BaxterStorey want to do all we can to reduce this.
Rubies in the Rubble is made from wonky pears which would normally go to waste due to their imperfections. Often before many fruits and vegetables even make it off the farm they are discarded as they are not the right shape, size or aesthetically perfect enough for the high demand of supermarkets and retailers. However Rubies in the Rubble see past the imperfections and understand that fruit is fruit no matter what it looks like and in fact it makes pretty delicious sugar alternative in ketchup.Try our new ketchup in both our London offices in the Social Co and in hospitality.